Software for marketing agencies in Morocco seats, stock licences and the invoice problem

An agency is not one designer with a laptop. It is three or four people touching the same file, a client who rewrites the brief on Thursday for a Monday launch, and work that gets published under someone else's name. That changes what the software has to do.

Seats come first. Almost every creative subscription is licensed per person, not per office, so a team of four needs four of them. Sharing one login across a studio breaks the terms you paid for, and it eventually signs somebody out mid-deadline when a second device shows up.

Then licensing that survives commercial use. A photo, a typeface or a music track that is fine on your own moodboard may not be cleared for a paid campaign on a client's billboard. What you deliver is the licence as much as the file, and the client inherits the problem if it is wrong.

Then paperwork. Agencies invoice, and the client's accountant asks for documents. A tool you cannot produce a receipt for cannot sit on an invoice as a billable cost. Settle that question before you choose the tools, not after.

If the budget stretches to one paid subscription, buy Adobe Creative Cloud for the person who produces the most finished work. Everything else in an agency can be substituted; the Photoshop, Illustrator, InDesign and Premiere chain is the one clients, printers and other studios already expect files from. Through ROSH™ Company Labs that is 400 MAD for four months, and three of those runs a full twelve months, so 1,200 MAD a year for one seat.

Microsoft 365 is the second purchase, not the first. It earns its place because clients send briefs as Word files and expect decks back as PowerPoint, and rebuilding those elsewhere costs you an hour most weeks. It is 100 MAD for three months, so four renewals cover the year at 400 MAD per person.

After that the list depends on what you actually sell. CapCut Pro at 700 MAD a year if short-form video is a real service line. Google AI Pro at 250 MAD a year if drafting and research eat your day. Bitdefender Total Security at 399 MAD a year covers five machines, which in a small studio is the whole office.

One inconvenient detail: Creative Cloud gives you generative features and Adobe Fonts, but no meaningful stock photo allowance beyond a limited trial. Licensed imagery stays a separate cost.

Video editing is the biggest saving. DaVinci Resolve is free and finishes broadcast work; unless a client hands you their Premiere projects, it is not a compromise. Figma's free tier covers interface work and pitch decks for a small team, and Penpot is free and open source if you outgrow the file limit. Inkscape handles vector, Photopea runs a Photoshop-shaped editor in a browser tab, and GIMP is enough for retouching that is not colour-critical.

For type, Google Fonts is the only library you can hand to a client alongside the source files without a second licence. Adobe Fonts is excellent, but the licence lives with your subscription, so the client cannot legally receive the font file itself.

Stock is where agencies get burned. Unsplash, Pexels and Pixabay allow commercial use, but none of them guarantees a model release, and none can promise that a logo, a building or a badge in frame is cleared. On a social post that risk is small. On a billboard, a TV spot or anything with a recognisable face, buy a licence that states commercial use in writing and keep the confirmation in the job folder.

Delay paid schedulers and paid analytics. Meta Business Suite, Google Analytics, Search Console and Looker Studio are free and cover client reporting properly.

Take an agency of three: two who design, one who edits video. Three Creative Cloud seats at 400 MAD per four months is 1,200 MAD every four months, so 3,600 MAD across the year. Three Microsoft 365 seats at 100 MAD per three months is 300 MAD a quarter, so 1,200 MAD across the year. One CapCut Pro at 700 MAD a year. One Bitdefender Total Security at 399 MAD a year covering all five office machines. Three Google AI Pro at 250 MAD is 750 MAD a year. Added up: 3,600 + 1,200 + 700 + 399 + 750 = 6,649 MAD for twelve months.

What that figure leaves out: your domain and hosting, stock licences bought campaign by campaign, and email-sending tools once you pass a free tier. For those, contact for pricing.

Now the part an agency needs before buying. ROSH™ Company Labs is not a formally registered company and issues no tax invoice. There is no facture, so none of this can be entered as a deductible expense, reimbursed by a client's finance department, or shown to an accountant. If a cost has to appear in your books, buy that licence directly from the vendor and pay the vendor's price. Purchases here are made at your own risk.

Buy in this order, and stop wherever the money stops.

1. One Creative Cloud seat, for whoever produces the most finished work: 400 MAD for four months.
2. DaVinci Resolve, the free Figma tier, Inkscape and Google Fonts for everybody else. No cost.
3. Bitdefender Total Security, 399 MAD a year for five machines, before you are holding client files you cannot afford to lose.
4. Microsoft 365 for the person who writes proposals and builds decks: 100 MAD for three months.
5. Google Analytics, Search Console and Looker Studio for client reporting. No cost.

Then upgrade in the order the revenue arrives. Add a second Creative Cloud seat the first time two people are queuing for one machine. Add CapCut Pro when short-form video is a line item a client pays for rather than a favour. Buy a stock subscription only when a specific campaign is funding it, and bill it to that campaign.

One standing rule: anything that has to appear in your accounts, buy directly from the vendor. Keep ROSH™ Company Labs for the seats where no paperwork is needed. If you would rather have the whole setup mapped out first, send a message on WhatsApp and describe the studio.