Case Study · Website · ROSH™ Company Labs

Heero Agency — a Cinematic Website for a Video Production Agency

Heero Agency is a filmmaker-led creative agency in Agadir working across Morocco — video production, cinematography, digital marketing, short-form, events, and their own Heero Cam equipment rental. We designed and built them a dark, video-led website that puts the productions front and centre, separates every service line clearly, and is shaped around turning a visitor into an enquiry. It is live at heeroagency.com.

The Challenge

When your work is visual, the site has to prove it instantly

Heero Agency describe themselves plainly: a filmmaker-led creative agency in Morocco — they shoot it, they cut it, and they put it in front of the right people. That is a craft business, and a craft business is judged on first impression. A stock template would have made cinematic footage look like everyone else's content and quietly undersold the people behind it.

  • Craft has to land first — the design gets out of the way so the footage is the first thing anyone reacts to.
  • Six service lines, one page flow — production, DOP work, marketing, reels, events and rental, each readable without clutter.
  • Built to be contacted — every section ends somewhere useful, so interest turns into a message instead of a bounce.

The live project

  • Heero Agency — Agadir, Morocco, working nationwide.
  • Dark, cinematic, video-led design with a productions showcase.
  • Service lines: video production, cinematography & DOP, digital marketing, short-form & reels, events & weddings.
  • Heero Cam — their in-house equipment-rental division, given its own space.
  • Responsive and fast on mobile, where most of the audience arrives.
Open heeroagency.com
Heero Agency website home page — a dark cinematic layout with the agency's video work leading the page, designed and built by ROSH™ Company Labs
The Build

A dark stage for the footage

The site opens on a near-black canvas with a single crimson accent, so nothing on the page competes with the imagery. The headline positions the agency the way they position themselves — a cinematic growth agency, digital strategies and real growth — and the sections that follow move from proof, to services, to contact without a detour.

Section by section it reads like a pitch: We Make Brands Move, then Selected Productions, then Why Heero Agency — craft, growth, and everything handled in-house.

Visit the live site

How It Converts

From First Frame to First Message

The whole page is arranged around one path — and every step earns the next one.

Land on the cinematic hero

A dark, video-led opening establishes the level of craft before a single word is read. Within seconds a visitor knows this is a filmmaker's studio, not a general agency.

See the work

The Selected Productions showcase does the arguing — Il Gusto, Calamarito, Salon CREMAI, On Filme, Studio Content and the podcast work. Real projects, presented at the size they deserve.

Pick a service line

Video production, cinematography and DOP, digital marketing, short-form and reels, events and weddings — plus Heero Cam if what they need is the gear rather than the crew.

Get in touch

Once a visitor recognises their own project in one of those lines, contacting the agency is the obvious next move — and the page keeps that action within reach the whole way down.

Why we went dark

Cinematographers grade for contrast, and a bright interface fights that. On a near-black background the footage keeps its depth, the highlights stay where the colourist put them, and a single crimson accent is enough to point at whatever matters — a button, a heading, a service. The design is deliberately quiet so the imagery can be loud, which is the correct hierarchy for a business whose product is how things look.

The productions showcase

A filmmaker's credibility is their reel, so the work is not buried under a portfolio tab. Selected Productions sits high on the page and gives each project — Il Gusto, Calamarito, Salon CREMAI, On Filme, Studio Content, the podcast work — room to be seen properly. That section is the proof, and it appears before the site asks the visitor for anything.

Six service lines — one of them a rental division — without the clutter

Heero Agency does a lot: video production, cinematography and DOP work, digital marketing, short-form and reels, events and weddings, and Heero Cam — their own equipment-rental arm. The trap with that many offerings is a wall of menu items that makes a specialist look scattered. Instead, each line gets its own clean block with a plain description, and Heero Cam is presented as its own division so someone who only wants to rent gear finds it immediately without diluting the agency's creative positioning.

Why it matters: a website is the only part of a creative business that works while everyone is on set. If it looks generic, the calls stop before they start — and a studio ends up paying for ads that lead to a page that undersells them.

Fast on a phone, because that is where the audience is

People discover a production agency from a phone — often straight from a reel or a story link. So the site is responsive by design, not by afterthought: the layout reflows cleanly to small screens, the imagery is sized for mobile connections, and the pages stay quick to load. A slow, heavy site would contradict everything the design is trying to say.

Built by ROSH™ Company Labs

Heero Agency's site is one of the websites we design and build end to end — the footer of their site carries our credit, and we are glad it does. If you run a production company, a photography studio, a creative agency or any business whose work has to be seen to be sold, we can build you the same kind of site: a design that fits your craft, a structure that makes your services obvious, and a page built to bring in enquiries. See our website design service, look at branding & identity if the name needs work too, or tell us about your project — you can also message us on WhatsApp.

Case study · Cinematic agency website · ROSH™ Company Labs

Want a website like Heero Agency's?

We build custom websites for production companies, photographers, creative studios and agencies — designed around your work, structured around your services, and built to bring in enquiries. Free quote, fixed price up front, no hidden fees.

Build Mine
FAQ

Questions our clients ask

What is Heero Agency?

Heero Agency is a filmmaker-led creative agency based in Agadir and working across Morocco, founded by director of photography Tawfik Cheikhdouar. Their work covers video production, cinematography, digital marketing, short-form and reels, events and weddings, plus their in-house Heero Cam equipment rental. ROSH™ Company Labs designed and built their website, live at heeroagency.com.

Why does a video production company need a custom website instead of a template?

Because for a visual studio the website is itself a sample of the work. A generic template flattens cinematic footage into stock-looking content and quietly undersells the craft behind it. A custom build controls the pacing, the contrast and the way each production is framed, so visitors judge you by your reel — not by a layout thousands of other businesses are already using.

Can ROSH™ Company Labs build a website for my creative studio or agency?

Yes. Heero Agency is one example of the websites we design and build end to end for filmmakers, photographers, creative studios and agencies. We handle the design, the build, the way your services are structured and the technical setup — tell us what you do and we will turn it into a site built to bring in enquiries.

How much does a website like this cost in Morocco?

It depends on scope — how many pages you need, how many languages, and whether branding or content is part of the job. We look at what your business actually needs, then give you a fixed quote up front before any work starts. No hidden fees and no surprise add-ons later. Contact us and you get a clear price for your project.

Do you work with clients outside Agadir or outside Morocco?

Yes. We work fully online, so where you are based makes no difference. We build for clients across Morocco and abroad, and the whole process — the brief, the design reviews, the revisions and the launch — runs remotely over WhatsApp, email and calls.