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ROSH™ Company Labs

Branding & Identity
Design for Ambitious Brands

About service

Our Branding Approach
and Identity Process

We craft distinctive brand identities that are strategic, memorable, and scalable. From brand strategy and logo systems to visual language, tone of voice, and a full brand book — we build brands that perform in the real world.

Brand Strategy

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We define your positioning, audience, value proposition, and key brand pillars. This foundation informs every identity decision and ensures business alignment and clarity.

Logo & Symbol System

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Primary logo, icon/monogram, safe zones, misuse rules, and file exports (SVG/PNG/AI). Designed for clarity across digital, print, signage, and packaging.

Visual Language (Color, Type, Grid)

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A complete visual system: color palettes, typography scales, grid rules, layouts, iconography, and imagery style — built to be consistent and flexible.

Brand Voice & Messaging

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Clear tone of voice, messaging frameworks, and tagline direction for websites, social media, decks, and campaigns — aligned with your market and culture.

Brand Guidelines (Brand Book)

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A polished brand book (PDF) that defines usage rules and provides practical templates for your internal teams, partners, and vendors — ensuring consistency at scale.

Brand Activation & Assets

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Roll-out assets: social media kits, presentation decks, email signatures, business cards (including NFC cards), stationery, packaging mockups, and launch visuals.